Education & Training Expert
Marketing experience that speaks for itself
About
Janine is an education and professional development marketing specialist. She has direct experience marketing pre-school, primary school, higher education, vocational education, community education, professional development, and training offerings.
She has engaged with leading brands including The Australian Power Institute, ARCS Australia, Hatch Solutions, Eating Disorders Families Australia, Population Services International, University of Cape Town Graduate School of Business, and more.
Brand
Australian Power Institute
About
The Australian Power Institute (API) is a national not-for-profit organisation backed by the power industry to develop the power sector workforce for the future.
Project Overview
Provided strategic marketing advice to API. Produced the organisation’s Business to Business (B2B) and Business to Consumer (B2C) growth marketing strategy and comprehensive marketing implementation plan for B2B and B2C audiences. Worked with API’s CEO and team to effectively position the brand in the Australian landscape and develop complex brand messaging for diverse B2B and B2C target audiences.
Brand
ARCS Australia
About
ARCS is an Australian-based professional organisation that focusses on career-long professional development for its members in the therapeutic goods sector.
Project Overview
Equipped ARCS Australia strategic marketing advice and developed their integrated B2B and B2C growth marketing strategy and implementation plan. Worked with ARCS Australia’s CEO and marketing and operations team to successfully position the company in the Australian market and develop targeted brand messaging for its wide range of member and B2B audiences.
Client
Hatch Solutions
About
Hatch Solutions is an Australian business that helps business and government departments to attract, sustain and retain their workforces.
Project Overview
Delivered strategic marketing advice and produced Hatch’s growth marketing strategy, brand strategy and integrated marketing campaign. Led the brand identity creation, crafted key brand messages, and ensured consistent application across all communication channels. Collaborated with Hatch’s CEO and marketing agency to ensure effective implementation of the marketing strategy including campaign management, digital marketing, marketing operations, team leadership.
Client
PSI South Africa
Project Background
PSI South Africa (formerly SFH) is part of PSI, a US government- and global donor-funded health organisation operating in 50+ countries.
Results
Led the Marketing, Communications, Research and Monitoring & Evaluation divisions. Global marketing team member, tasked to integrate strategies and operations across multiple territories. Directed the creation and rollout of one of the largest community healthcare education campaigns in South Africa’s history, funded by the US CDC. Digital and traditional channels were utilised and education materials were distributed to 4500+ public and private healthcare facilities across the nation. The highly-effective campaign engaged National and Provincial Ministers of Health, healthcare organisations, the private sector, community leaders, artists, and celebrities.
Client
Marie Stopes International
Project Background
Marie Stopes International (MSI) is a global health organisation headquartered in the United Kingdom that operates in 36 countries.
Project Overview
Successfully developed a marketing strategy and integrated community education marketing campaign for MSI to effectively market health products across numerous Asian and African markets.