Services
Fractional CMO
Get expert part-time marketing guidance and leadership, and achieve business goals without the commitment and cost of a full-time Chief Marketing Officer (CMO).
Strategic Marketing
Gain valuable strategic marketing advice and develop and apply proactive growth marketing strategies that increase revenue and and promote customer loyalty.
Branding
Create outstanding, consistent brands that build customer trust and loyalty and deliver a solid foundation for impact, growth and success.
Marketing Campaigns
Produce and rollout integrated marketing campaigns that utilse the optimal mix of digital and traditional marketing channels to achieve your objectives.
Digital Marketing
Develop and apply a digital marketing strategy that reaches and converts your audience into customers, grows your online presence and delivers a solid ROI.
Social Media Marketing
Get an effective social media strategy that drives brand awareness and engagement, generates leads and helps cultivate customer relationships and loyalty.
Content Marketing
Produce and rollout a content marketing plan that uses hardworking written and visual content to attract, engage, delight and retain your audiences.
Team Leadership and Development
Boost marketing team performance and capability and successfully manage your research, marketing and communications agencies.
Testimonials
See what satisfied clients and marketing experts say
Michelle Pedersen
CEO of Hatch Solutions
"Janine’s breadth of knowledge and experience in marketing are invaluable. We worked with Janine to develop a strategic marketing plan that not only enabled our business to adapt but also fuelled its growth."
Anna Gilbert
CEO Anna Gilbert Creative
"Janine exemplifies professionalism and is highly skilled in crafting robust marketing strategies across diverse industries, including large NFP organisations. Her ability to draw out and discern the bigger picture is truly impressive”."
Jennifer Gassner
Marketing and Innovation Director at MSI Reproductive Choices
"Janine is a great strategic thinker with a broad range of experience in marketing and communications across the corporate and non-profit sectors. Her professionalism, dedication and attention to detail make her an asset to any business or NGO requiring marketing assistance."
David Nowitz
PSI Head of Customer Marketing Southern Africa
"Janine is a hard working and results driven person with outstanding strengths in both marketing and business strategy across a broad number of industries and marketing disciplines. She comes highly recommended."
Arvind Sardar
Expert Digital Marketer and Website Developer
"I can recommend Janine as a consummate professional. I found that her attention to detail and empathy for client's needs set her apart. She is a recognised expert in marketing strategy, and I have every confidence that Janine would be a fantastic asset for your organisation's progress."
About
Janine is a skilled, data-driven and results-oriented marketing expert, with 25+ years of experience in marketing products and services, retail, eCommerce, B2C, B2B, memberships, subscriptions, and mobile apps.
From startups with an idea, to multimillion dollar generating public companies, to global non-profits, and government organisations, her unique background has given her the ability to view, trial and attain growth, results and impact, for organisations of all sizes.
Janine has worked with top global agencies, TBWA and JWT and has been key in positioning and growing renowned brands including DELL, Kodak, Nissan, Kellogg's, Kikkoman, PSI, MSI and Stride. She is a genuine leader with expertise in expanding, managing and up-skilling marketing teams and agencies.